Create Emotionally Engaging Content Without the Mush | WriterAccess Blog

It’s easy to incite emotions on the Internet, particularly anger and shock. Take a look at all the tabloid-style headlines advertised in the right-side columns and across the footers of numerous entertainment websites. If they aren’t focused on digging dirt on the latest celebrity in the news to spur your rage, these headlines are enticing you to look at shocking pictures of plastic surgery mishaps. The creators of this content know you are tuning all it out, so they are doing everything they can to appeal to your emotions as quickly as possible at a quick glance. And if there is that one chance something grabs you, like a photo of a cute kitten that’s too special for words with the most precious headline … they have you.

That’s the culture we operate in.

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