Social Media for Small Business: Organic and Human

D.T. Griffith

I wrote this article in October 2013 while pursuing my MFA in Creative & Professional Writing. 

One thing I’ve encountered countless times while working for a marketing and advertising agency in the mid-2000s was that small businesses, non-profits, and self-employed individuals had a lack of knowledge when it came to self-promotion. It wasn’t uncommon to walk into a new client situation and view a history of bad advertisements, low-grade television spots, malfunctioning websites, and other underperforming efforts, usually self-produced by a family member with an interest in computers mid-way through their first year of college.

I understand the desire to save money, particularly for these small-scale entities and sole proprietors. Covering overhead month-to-month is critical. You do what you have to do. And I respect the DIY attitude – Do It Yourself for those who don’t know – as a hyperactive DIY streak courses through my circulatory system. I do…

View original post 1,534 more words

Advertisements

Published by

dtgriffith

Writer | Designer | Communicator | eCommerce Pro

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s