Innovation is not some useless corporate jargon. It’s a vital building block of American culture. Without it our business world would be void of character and substance. We would not have cars, planes, computers, or mobile devices. Think about that the next time you plan to insert a form of the word innovation into a press release.
I wrote this article in October 2013 while pursuing my MFA in Creative & Professional Writing.
One thing I’ve encountered countless times while working for a marketing and advertising agency in the mid-2000s was that small businesses, non-profits, and self-employed individuals had a lack of knowledge when it came to self-promotion. It wasn’t uncommon to walk into a new client situation and view a history of bad advertisements, low-grade television spots, malfunctioning websites, and other underperforming efforts, usually self-produced by a family member with an interest in computers mid-way through their first year of college.
I understand the desire to save money, particularly for these small-scale entities and sole proprietors. Covering overhead month-to-month is critical. You do what you have to do. And I respect the DIY attitude – Do It Yourself for those who don’t know – as a hyperactive DIY streak courses through my circulatory system. I do…
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