Without context, a bulleted list of information is just information – easily memorized and easily forgettable. A story resonates by providing meaningful context that strikes an emotional chord while delivering relatable data. Remember this the next time you write a report, build a presentation, or give a speech.
If you don’t understand why the rules exist, don’t bother trying to break them. You won’t succeed.
We’re all creative on different levels. Being creative doesn’t translate to possessing the talent to draw or paint beautiful pictures, it can mean solving complex problems using solutions no one else dreamt possible. Next time you’re about to tell someone you’re not creative: stop. Be patient. You will discover and develop your creative talents over time.
Innovation is not some useless corporate jargon. It’s a vital building block of American culture. Without it our business world would be void of character and substance. We would not have cars, planes, computers, or mobile devices. Think about that the next time you plan to insert a form of the word innovation into a press release.